N!ck's vs Ben & Jerry's · Bay Area shelf head-to-head
N!ck's and Ben & Jerry's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben & Jerry's carries more Brand PowerBen & Jerry's is in more Bay Area grocersBen & Jerry's fields the deeper lineupN!ck's sits further up the premium end
N!ck's
Ben & Jerry's
26
brand power
50
9
products
89
2
categories
4
6
grocers
12
66.7¢
price per fl oz
55.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ N!ck's▭ Ben & Jerry's
Distribution · 30% of score25·50
N
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only N!ck's
only Ben & Jerry's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only N!ck's · 1
only Ben & Jerry's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: N!ck's · Ben & Jerry's
