Nabisco vs Olyra · Bay Area shelf head-to-head
Nabisco and Olyra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olyra carries more Brand PowerOlyra is in more Bay Area grocersOlyra fields the deeper lineupNabisco sits further up the premium end
Nabisco
Olyra
20
brand power
38
4
products
10
3
categories
5
4
subcategories
5
3
grocers
10
$1.46
price per oz
66.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nabisco▭ Olyra
Distribution · 30% of score13·42
N
O
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nabisco
no top category Olyra doesn’t also play in.
only Olyra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nabisco · Olyra