Nana Mae's Organics vs North Coast Organic · Bay Area shelf head-to-head
Nana Mae's Organics and North Coast Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
North Coast Organic carries more Brand PowerNorth Coast Organic is in more Bay Area grocersNorth Coast Organic fields the deeper lineup
Nana Mae's Organics
North Coast Organic
23
brand power
50
4
products
20
3
categories
2
7
grocers
17
38.4¢
price per fl oz
23.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nana Mae's Organics▭ North Coast Organic
Distribution · 30% of score29·71
N
carried in 7 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nana Mae's Organics
only North Coast Organic
no top category Nana Mae's Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nana Mae's Organics · 1
only North Coast Organic · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nana Mae's Organics · North Coast Organic
