Narra vs Taste Nirvana · Bay Area shelf head-to-head
Narra and Taste Nirvana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taste Nirvana carries more Brand PowerTaste Nirvana is in more Bay Area grocersTaste Nirvana fields the deeper lineupTaste Nirvana sits further up the premium end
Narra
Taste Nirvana
23
brand power
31
5
products
14
2
categories
3
3
subcategories
4
5
grocers
9
71.5¢
price per fl oz
41.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Narra▭ Taste Nirvana
Distribution · 30% of score21·38
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Coffee1 vs 1 SKUs
only Narra
no top category Taste Nirvana doesn’t also play in.
only Taste Nirvana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Narra · 1
only Taste Nirvana · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Narra · Taste Nirvana
