Natalie's Orchid Island Juice Company vs Uncle Matt's Organic · Bay Area shelf head-to-head
Natalie's Orchid Island Juice Company and Uncle Matt's Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Uncle Matt's Organic carries more Brand PowerUncle Matt's Organic is in more Bay Area grocersUncle Matt's Organic fields the deeper lineupNatalie's Orchid Island Juice Company sits further up the premium end
Natalie's Orchid Island Juice Company
Uncle Matt's Organic
32
brand power
44
16
products
21
2
categories
2
6
subcategories
7
4
grocers
16
41.4¢
price per fl oz
19.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natalie's Orchid Island Juice Company▭ Uncle Matt's Organic
Distribution · 30% of score17·67
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natalie's Orchid Island Juice Company
only Uncle Matt's Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Natalie's Orchid Island Juice Company · 2
only Uncle Matt's Organic · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natalie's Orchid Island Juice Company · Uncle Matt's Organic
