Nathan’s Famous vs Oscar Mayer · Bay Area shelf head-to-head
Nathan’s Famous and Oscar Mayer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oscar Mayer carries more Brand PowerOscar Mayer fields the deeper lineupNathan’s Famous sits further up the premium end
Nathan’s Famous
Oscar Mayer
30
brand power
44
7
products
48
3
categories
6
3
subcategories
12
8
grocers
8
$1.55
price per item
90.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nathan’s Famous▭ Oscar Mayer
Distribution · 30% of score33·33
N
O
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oscar Mayer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nathan’s Famous · 3
only Oscar Mayer · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nathan’s Famous · Oscar Mayer
