Natierra vs Diamond Crystal · Bay Area shelf head-to-head
Natierra and Diamond Crystal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond Crystal carries more Brand PowerDiamond Crystal is in more Bay Area grocersNatierra fields the deeper lineupNatierra sits further up the premium end
Natierra
Diamond Crystal
21
brand power
27
11
products
5
4
categories
1
6
subcategories
1
5
grocers
13
$3.61
price per oz
32.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natierra▭ Diamond Crystal
Distribution · 30% of score21·54
N
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natierra
only Diamond Crystal
no top category Natierra doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Natierra · 0
no exclusive doors — everywhere Natierra is, Diamond Crystal is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natierra · Diamond Crystal