Nature Valley vs Gomacro · Bay Area shelf head-to-head
Nature Valley and Gomacro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gomacro is in more Bay Area grocersGomacro fields the deeper lineupGomacro sits further up the premium end
Nature Valley
Gomacro
53
brand power
56
30
products
40
6
categories
4
12
grocers
18
22.1¢
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature Valley▭ Gomacro
Distribution · 30% of score50·75
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gomacro
no top category Nature Valley doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature Valley · Gomacro
