Nature Valley vs Pbfit · Bay Area shelf head-to-head
Nature Valley and Pbfit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature Valley carries more Brand PowerNature Valley is in more Bay Area grocersNature Valley fields the deeper lineupPbfit sits further up the premium end
Nature Valley
Pbfit
53
brand power
25
30
products
7
6
categories
3
12
grocers
3
$8.93
avg price
$15.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature Valley▭ Pbfit
Distribution · 30% of score50·13
P
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nature Valley
only Pbfit
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature Valley · Pbfit