Nature Valley vs Quaker · Bay Area shelf head-to-head
Nature Valley and Quaker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Quaker carries more Brand PowerQuaker is in more Bay Area grocersQuaker fields the deeper lineupQuaker sits further up the premium end
Nature Valley
Quaker
53
brand power
60
30
products
68
6
categories
9
12
grocers
14
22.1¢
price per oz
47.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature Valley▭ Quaker
Distribution · 30% of score50·58
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nature Valley
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nature Valley · 1
only Quaker · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature Valley · Quaker
