Nature's Bakery vs Lärabar · Bay Area shelf head-to-head
Nature's Bakery and Lärabar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Bakery is in more Bay Area grocersLärabar fields the deeper lineupLärabar sits further up the premium end
Nature's Bakery
Lärabar
53
brand power
53
28
products
35
4
categories
3
5
subcategories
3
16
grocers
14
69.8¢
price per oz
$1.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Bakery▭ Lärabar
Distribution · 30% of score67·58
carried in 16 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks20 vs 4 SKUs
2% of shelf
only Nature's Bakery
only Lärabar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nature's Bakery · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Bakery · Lärabar
