Nature's Bakery vs That’s It · Bay Area shelf head-to-head
Nature's Bakery and That’s It, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Bakery carries more Brand PowerNature's Bakery is in more Bay Area grocersNature's Bakery fields the deeper lineupThat’s It sits further up the premium end
Nature's Bakery
That’s It
53
brand power
39
28
products
22
4
categories
2
5
subcategories
3
16
grocers
12
69.8¢
price per oz
$2.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Bakery▭ That’s It
Distribution · 30% of score67·50
carried in 16 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nature's Bakery
only That’s It
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nature's Bakery · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Bakery · That’s It
