Nature's Path vs Kellogg's Froot Loops · Bay Area shelf head-to-head
Nature's Path and Kellogg's Froot Loops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path carries more Brand PowerNature's Path is in more Bay Area grocersNature's Path fields the deeper lineup
Nature's Path
Kellogg's Froot Loops
69
brand power
54
83
products
47
9
categories
6
20
grocers
13
57.3¢
price per oz
61.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Path▭ Kellogg's Froot Loops
Distribution · 30% of score83·54
carried in 20 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nature's Path
only Kellogg's Froot Loops
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nature's Path · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Path · Kellogg's Froot Loops
