Negroni vs Volpi · Bay Area shelf head-to-head
Negroni and Volpi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Negroni carries more Brand PowerNegroni fields the deeper lineup
Negroni
Volpi
32
brand power
17
10
products
6
3
categories
3
5
subcategories
6
5
grocers
5
$3.15
price per oz
$2.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Negroni▭ Volpi
Distribution · 30% of score21·21
V
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Negroni
no top category Volpi doesn’t also play in.
only Volpi
no top category Negroni doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Negroni · 2
only Volpi · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Negroni · Volpi
