Nelly's Organics vs Hu · Bay Area shelf head-to-head
Nelly's Organics and Hu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersHu fields the deeper lineupHu sits further up the premium end
Nelly's Organics
Hu
28
brand power
55
6
products
31
3
categories
6
9
grocers
18
$2.20
price per fl oz
$3.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nelly's Organics▭ Hu
Distribution · 30% of score38·75
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nelly's Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nelly's Organics · 0
no exclusive doors — everywhere Nelly's Organics is, Hu is too.
only Hu · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nelly's Organics · Hu
