New Bread vs Simple Joys Bakery · Bay Area shelf head-to-head
New Bread and Simple Joys Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Bread carries more Brand PowerSimple Joys Bakery is in more Bay Area grocersNew Bread fields the deeper lineupNew Bread sits further up the premium end
New Bread
Simple Joys Bakery
40
brand power
32
34
products
10
6
categories
3
3
grocers
7
$2.01
price per oz
64.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New Bread▭ Simple Joys Bakery
Distribution · 30% of score13·29
N
S
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score94·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simple Joys Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only New Bread · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Bread · Simple Joys Bakery
