New Bread vs The Inspired Cookie Co. · Bay Area shelf head-to-head
New Bread and The Inspired Cookie Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Bread carries more Brand PowerThe Inspired Cookie Co. is in more Bay Area grocersNew Bread fields the deeper lineupNew Bread sits further up the premium end
New Bread
The Inspired Cookie Co.
40
brand power
19
34
products
3
6
categories
2
13
subcategories
2
3
grocers
5
$2.01
price per oz
$1.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New Bread▭ The Inspired Cookie Co.
Distribution · 30% of score13·21
N
T
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score94·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Inspired Cookie Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only New Bread · 2
only The Inspired Cookie Co. · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Bread · The Inspired Cookie Co.