Nicasio Valley Cheese Company vs Supreme · Bay Area shelf head-to-head
Nicasio Valley Cheese Company and Supreme, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nicasio Valley Cheese Company carries more Brand PowerNicasio Valley Cheese Company is in more Bay Area grocersNicasio Valley Cheese Company fields the deeper lineup
Nicasio Valley Cheese Company
Supreme
36
brand power
18
16
products
3
1
categories
2
5
subcategories
3
11
grocers
5
$2.36
price per oz
$2.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nicasio Valley Cheese Company▭ Supreme
Distribution · 30% of score46·21
S
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nicasio Valley Cheese Company
no top category Supreme doesn’t also play in.
only Supreme
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nicasio Valley Cheese Company · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nicasio Valley Cheese Company · Supreme