Nick's vs Nugo · Bay Area shelf head-to-head
Nick's and Nugo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nugo carries more Brand PowerNugo is in more Bay Area grocersNugo fields the deeper lineup
Nick's
Nugo
12
brand power
39
4
products
24
2
categories
1
3
grocers
10
$11.22
avg price
$2.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nick's▭ Nugo
Distribution · 30% of score13·42
N
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nick's
only Nugo
no top category Nick's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nick's · 0
no exclusive doors — everywhere Nick's is, Nugo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nick's · Nugo
