Nielsen-massey vs Beyond Good · Bay Area shelf head-to-head
Nielsen-massey and Beyond Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nielsen-massey carries more Brand PowerNielsen-massey sits further up the premium end
Nielsen-massey
Beyond Good
49
brand power
44
17
products
18
5
categories
5
13
grocers
13
$7.15
price per fl oz
$3.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nielsen-massey▭ Beyond Good
Distribution · 30% of score54·54
N
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nielsen-massey
only Beyond Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nielsen-massey · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nielsen-massey · Beyond Good
