Nishiki vs Hinode · Bay Area shelf head-to-head
Nishiki and Hinode, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nishiki carries more Brand PowerNishiki is in more Bay Area grocersNishiki fields the deeper lineup
Nishiki
Hinode
34
brand power
25
11
products
7
3
categories
2
6
subcategories
4
9
grocers
6
$10.19
avg price
$8.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nishiki▭ Hinode
Distribution · 30% of score38·25
N
H
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score60·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nishiki
only Hinode
no top category Nishiki doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hinode · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nishiki · Hinode
