Nishiki vs True Origin Foods · Bay Area shelf head-to-head
Nishiki and True Origin Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Origin Foods carries more Brand PowerTrue Origin Foods is in more Bay Area grocersTrue Origin Foods sits further up the premium end
Nishiki
True Origin Foods
34
brand power
42
11
products
10
3
categories
5
6
subcategories
7
9
grocers
12
18.6¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nishiki▭ True Origin Foods
Distribution · 30% of score38·50
N
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains3 vs 1 SKUs
N
1% of shelf
only Nishiki
only True Origin Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only True Origin Foods · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nishiki · True Origin Foods