Nixie vs Pepsi · Bay Area shelf head-to-head
Nixie and Pepsi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineupNixie sits further up the premium end
Nixie
Pepsi
56
brand power
42
43
products
36
3
categories
1
5
subcategories
3
19
grocers
13
11.3¢
price per fl oz
20.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nixie▭ Pepsi
Distribution · 30% of score79·54
carried in 19 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nixie
only Pepsi
no top category Nixie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nixie · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nixie · Pepsi
