Nixie vs Reading Draft · Bay Area shelf head-to-head
Nixie and Reading Draft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineup
Nixie
Reading Draft
56
brand power
0
43
products
3
3
categories
1
5
subcategories
3
19
grocers
1
$5.92
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nixie▭ Reading Draft
Distribution · 30% of score79·4
R
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nixie
only Reading Draft
no top category Nixie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nixie · Reading Draft