Nixie vs Sparkling Ice® · Bay Area shelf head-to-head
Nixie and Sparkling Ice®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineup
Nixie
Sparkling Ice®
56
brand power
40
43
products
33
3
categories
1
19
grocers
9
11.3¢
price per fl oz
10.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nixie▭ Sparkling Ice®
Distribution · 30% of score79·38
carried in 19 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sparkling Ice®
no top category Nixie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nixie · Sparkling Ice®
