Nixie vs Sprecher · Bay Area shelf head-to-head
Nixie and Sprecher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineupSprecher sits further up the premium end
Nixie
Sprecher
56
brand power
21
43
products
7
3
categories
1
5
subcategories
3
19
grocers
9
11.3¢
price per fl oz
72.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nixie▭ Sprecher
Distribution · 30% of score79·38
carried in 19 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nixie
only Sprecher
no top category Nixie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nixie · Sprecher
