Nixie vs Wild Bill's · Bay Area shelf head-to-head
Nixie and Wild Bill's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineup
Nixie
Wild Bill's
56
brand power
0
43
products
3
3
categories
1
5
subcategories
3
19
grocers
1
$5.92
avg price
$2.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nixie▭ Wild Bill's
Distribution · 30% of score79·4
W
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nixie
only Wild Bill's
no top category Nixie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nixie · Wild Bill's