Nocciolata vs Rigoni Di Asiago · Bay Area shelf head-to-head
Nocciolata and Rigoni Di Asiago, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rigoni Di Asiago carries more Brand PowerNocciolata is in more Bay Area grocersRigoni Di Asiago fields the deeper lineup
Nocciolata
Rigoni Di Asiago
26
brand power
37
2
products
15
1
categories
2
1
subcategories
4
13
grocers
11
$1.08
price per oz
95.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nocciolata▭ Rigoni Di Asiago
Distribution · 30% of score54·46
N
R
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nocciolata
no top category Rigoni Di Asiago doesn’t also play in.
only Rigoni Di Asiago
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nocciolata · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nocciolata · Rigoni Di Asiago