Noh Foods Of Hawaii vs Lillie's Q · Bay Area shelf head-to-head
Noh Foods Of Hawaii and Lillie's Q, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Noh Foods Of Hawaii carries more Brand PowerLillie's Q is in more Bay Area grocersNoh Foods Of Hawaii fields the deeper lineup
Noh Foods Of Hawaii
Lillie's Q
44
brand power
25
45
products
10
4
categories
3
5
grocers
11
54.1¢
price per oz
51.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Noh Foods Of Hawaii▭ Lillie's Q
Distribution · 30% of score21·46
N
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Noh Foods Of Hawaii
only Lillie's Q
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Noh Foods Of Hawaii · 2
only Lillie's Q · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Noh Foods Of Hawaii · Lillie's Q