Noka vs Gogo Squeez · Bay Area shelf head-to-head
Noka and Gogo Squeez, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gogo Squeez carries more Brand PowerGogo Squeez is in more Bay Area grocersGogo Squeez fields the deeper lineupGogo Squeez sits further up the premium end
Noka
Gogo Squeez
37
brand power
57
16
products
26
1
categories
6
12
grocers
15
74.6¢
price per oz
42.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Noka▭ Gogo Squeez
Distribution · 30% of score50·63
G
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Noka
no top category Gogo Squeez doesn’t also play in.
only Gogo Squeez
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Noka · Gogo Squeez
