Nonni's vs Tate's · Bay Area shelf head-to-head
Nonni's and Tate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's carries more Brand PowerTate's is in more Bay Area grocersTate's fields the deeper lineupTate's sits further up the premium end
Nonni's
Tate's
20
brand power
55
9
products
29
1
categories
2
3
subcategories
3
6
grocers
19
20.1¢
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nonni's▭ Tate's
Distribution · 30% of score25·79
carried in 6 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nonni's
no top category Tate's doesn’t also play in.
only Tate's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nonni's · 0
no exclusive doors — everywhere Nonni's is, Tate's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nonni's · Tate's