Nora Snacks vs Hapi Snacks · Bay Area shelf head-to-head
Nora Snacks and Hapi Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nora Snacks is in more Bay Area grocersHapi Snacks fields the deeper lineupNora Snacks sits further up the premium end
Nora Snacks
Hapi Snacks
27
brand power
25
4
products
18
1
categories
7
1
subcategories
8
11
grocers
5
$3.65
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nora Snacks▭ Hapi Snacks
Distribution · 30% of score46·21
H
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nora Snacks
no top category Hapi Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nora Snacks · Hapi Snacks
