North Coast Organic vs Mott's · Bay Area shelf head-to-head
North Coast Organic and Mott's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
North Coast Organic carries more Brand PowerNorth Coast Organic is in more Bay Area grocers
North Coast Organic
Mott's
50
brand power
44
20
products
22
2
categories
4
2
subcategories
6
17
grocers
11
23.1¢
price per fl oz
33.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ North Coast Organic▭ Mott's
Distribution · 30% of score71·46
carried in 17 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Juice10 vs 9 SKUs
1% of shelf
only North Coast Organic
no top category Mott's doesn’t also play in.
only Mott's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only North Coast Organic · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: North Coast Organic · Mott's
