Northern Chef vs Margaritaville · Bay Area shelf head-to-head
Northern Chef and Margaritaville, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Northern Chef carries more Brand PowerNorthern Chef is in more Bay Area grocers
Northern Chef
Margaritaville
26
brand power
16
6
products
4
2
categories
2
4
subcategories
3
5
grocers
2
$17.48
avg price
$8.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Northern Chef▭ Margaritaville
Distribution · 30% of score21·8
N
M
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Northern Chef
only Margaritaville
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Northern Chef · 3
only Margaritaville · 0
no exclusive doors — everywhere Margaritaville is, Northern Chef is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Northern Chef · Margaritaville
