Nudge. vs David · Bay Area shelf head-to-head
Nudge. and David, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid fields the deeper lineupNudge. sits further up the premium end
Nudge.
David
14
brand power
61
2
products
26
2
categories
8
2
subcategories
11
1
grocers
17
$9.34
avg price
$7.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nudge.▭ David
Distribution · 30% of score4·71
N
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nudge.
no top category David doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nudge. · 0
no exclusive doors — everywhere Nudge. is, David is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nudge. · David
