Nulo vs Paws Happy Life · Bay Area shelf head-to-head
Nulo and Paws Happy Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nulo carries more Brand PowerPaws Happy Life is in more Bay Area grocers
Nulo
Paws Happy Life
28
brand power
0
15
products
13
3
categories
2
4
subcategories
2
1
grocers
3
$10.41
avg price
$6.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nulo▭ Paws Happy Life
Distribution · 30% of score4·13
P
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nulo
only Paws Happy Life
no top category Nulo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nulo · 1
only Paws Happy Life · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nulo · Paws Happy Life