Nulo vs Signature Pet · Bay Area shelf head-to-head
Nulo and Signature Pet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nulo fields the deeper lineup
Nulo
Signature Pet
28
brand power
25
15
products
12
3
categories
2
4
subcategories
2
1
grocers
1
$10.41
avg price
$5.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nulo▭ Signature Pet
Distribution · 30% of score4·4
S
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nulo
only Signature Pet
no top category Nulo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nulo · 1
only Signature Pet · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nulo · Signature Pet