Numi vs Harney & Sons · Bay Area shelf head-to-head
Numi and Harney & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi is in more Bay Area grocersHarney & Sons fields the deeper lineup
Numi
Harney & Sons
53
brand power
49
29
products
72
2
categories
2
5
subcategories
20
20
grocers
13
51.8¢
price per item
54.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Numi▭ Harney & Sons
Distribution · 30% of score83·54
carried in 20 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Numi
only Harney & Sons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Numi · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Numi · Harney & Sons
