Nurri vs Orgain · Bay Area shelf head-to-head
Nurri and Orgain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orgain carries more Brand PowerOrgain is in more Bay Area grocersOrgain fields the deeper lineupOrgain sits further up the premium end
Nurri
Orgain
15
brand power
66
4
products
29
1
categories
3
2
grocers
14
18.8¢
price per fl oz
34.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nurri▭ Orgain
Distribution · 30% of score8·58
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nurri
no top category Orgain doesn’t also play in.
only Orgain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nurri · Orgain
