Nutella B-ready vs Rip Van Wafels · Bay Area shelf head-to-head
Nutella B-ready and Rip Van Wafels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rip Van Wafels carries more Brand PowerRip Van Wafels is in more Bay Area grocersRip Van Wafels fields the deeper lineup
Nutella B-ready
Rip Van Wafels
14
brand power
47
2
products
18
2
categories
3
2
grocers
13
$4.49
avg price
$5.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutella B-ready▭ Rip Van Wafels
Distribution · 30% of score8·54
N
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutella B-ready
no top category Rip Van Wafels doesn’t also play in.
only Rip Van Wafels
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutella B-ready · 0
no exclusive doors — everywhere Nutella B-ready is, Rip Van Wafels is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutella B-ready · Rip Van Wafels