Nuts For Cheese vs Umyum · Bay Area shelf head-to-head
Nuts For Cheese and Umyum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nuts For Cheese carries more Brand PowerNuts For Cheese is in more Bay Area grocersNuts For Cheese fields the deeper lineup
Nuts For Cheese
Umyum
40
brand power
15
12
products
6
4
categories
5
12
grocers
6
$2.52
price per oz
$1.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nuts For Cheese▭ Umyum
Distribution · 30% of score50·25
U
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nuts For Cheese
only Umyum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nuts For Cheese · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nuts For Cheese · Umyum
