Oakland Dust vs Rufus Teague · Bay Area shelf head-to-head
Oakland Dust and Rufus Teague, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rufus Teague carries more Brand PowerRufus Teague is in more Bay Area grocersRufus Teague fields the deeper lineupRufus Teague sits further up the premium end
Oakland Dust
Rufus Teague
30
brand power
44
10
products
65
2
categories
4
2
subcategories
6
3
grocers
6
$1.92
price per oz
$1.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oakland Dust▭ Rufus Teague
Distribution · 30% of score13·25
O
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oakland Dust
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oakland Dust · 1
only Rufus Teague · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oakland Dust · Rufus Teague
