Oaktown Spice Shop vs The Spice House · Bay Area shelf head-to-head
Oaktown Spice Shop and The Spice House, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oaktown Spice Shop carries more Brand PowerOaktown Spice Shop fields the deeper lineup
Oaktown Spice Shop
The Spice House
45
brand power
22
39
products
6
6
categories
3
22
subcategories
3
2
grocers
2
$7.31
price per oz
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oaktown Spice Shop▭ The Spice House
Distribution · 30% of score8·8
T
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oaktown Spice Shop
only The Spice House
no top category Oaktown Spice Shop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Oaktown Spice Shop · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oaktown Spice Shop · The Spice House
