Oars + Alps vs Babo Botanicals · Bay Area shelf head-to-head
Oars + Alps and Babo Botanicals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Babo Botanicals carries more Brand PowerBabo Botanicals is in more Bay Area grocersBabo Botanicals sits further up the premium end
Oars + Alps
Babo Botanicals
21
brand power
34
5
products
7
3
categories
3
4
subcategories
4
1
grocers
2
$1.56
price per fl oz
$4.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oars + Alps▭ Babo Botanicals
Distribution · 30% of score4·8
O
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oars + Alps
only Babo Botanicals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oars + Alps · 0
no exclusive doors — everywhere Oars + Alps is, Babo Botanicals is too.
only Babo Botanicals · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oars + Alps · Babo Botanicals
