Oats Overnight vs Orgain · Bay Area shelf head-to-head
Oats Overnight and Orgain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orgain carries more Brand PowerOrgain is in more Bay Area grocersOrgain fields the deeper lineup
Oats Overnight
Orgain
31
brand power
66
10
products
29
3
categories
3
4
grocers
14
$1.49
price per oz
$1.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oats Overnight▭ Orgain
Distribution · 30% of score17·58
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oats Overnight
only Orgain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Oats Overnight · 0
no exclusive doors — everywhere Oats Overnight is, Orgain is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oats Overnight · Orgain
