Oats Overnight vs Rebbl · Bay Area shelf head-to-head
Oats Overnight and Rebbl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rebbl carries more Brand PowerRebbl is in more Bay Area grocersRebbl fields the deeper lineupRebbl sits further up the premium end
Oats Overnight
Rebbl
31
brand power
44
10
products
17
3
categories
5
4
grocers
16
$8.81
avg price
$6.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oats Overnight▭ Rebbl
Distribution · 30% of score17·67
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oats Overnight
only Rebbl
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Oats Overnight · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oats Overnight · Rebbl
