Obour vs Hummus Guy's · Bay Area shelf head-to-head
Obour and Hummus Guy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Obour carries more Brand PowerHummus Guy's is in more Bay Area grocersObour fields the deeper lineupObour sits further up the premium end
Obour
Hummus Guy's
33
brand power
20
12
products
4
4
categories
1
5
subcategories
1
4
grocers
6
$1.62
price per oz
92.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Obour▭ Hummus Guy's
Distribution · 30% of score17·25
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Obour
only Hummus Guy's
no top category Obour doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Obour · 1
only Hummus Guy's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Obour · Hummus Guy's
