Odd Bagel vs Wise Sons · Bay Area shelf head-to-head
Odd Bagel and Wise Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wise Sons carries more Brand PowerWise Sons is in more Bay Area grocersWise Sons fields the deeper lineupOdd Bagel sits further up the premium end
Odd Bagel
Wise Sons
19
brand power
43
6
products
16
1
categories
5
1
subcategories
8
6
grocers
8
84.7¢
price per oz
54.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Odd Bagel▭ Wise Sons
Distribution · 30% of score25·33
O
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Odd Bagel
no top category Wise Sons doesn’t also play in.
only Wise Sons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Odd Bagel · 2
only Wise Sons · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Odd Bagel · Wise Sons
