O'doughs vs Thomas’ · Bay Area shelf head-to-head
O'doughs and Thomas’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas’ carries more Brand PowerThomas’ is in more Bay Area grocersThomas’ fields the deeper lineupO'doughs sits further up the premium end
O'doughs
Thomas’
10
brand power
50
4
products
30
2
categories
3
3
subcategories
5
4
grocers
15
58.6¢
price per oz
45.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ O'doughs▭ Thomas’
Distribution · 30% of score17·63
O
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only O'doughs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only O'doughs · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: O'doughs · Thomas’