Oikos vs Fage · Bay Area shelf head-to-head
Oikos and Fage, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fage carries more Brand PowerFage is in more Bay Area grocersOikos fields the deeper lineup
Oikos
Fage
41
brand power
52
38
products
23
2
categories
1
2
subcategories
2
7
grocers
19
38.4¢
price per oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oikos▭ Fage
Distribution · 30% of score29·79
carried in 7 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oikos
only Fage
no top category Oikos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oikos · 1
only Fage · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oikos · Fage
